Frames & Lenses in Plymouth & Sheboygan County

Eyewear for More Comfort & Better Visions

Your eyesight is key to experiencing all of life’s best moments, so we offer a wide selection of frames and lenses to help you see clearly and comfortably.

From finding the perfect fit to combat digital eye strain to providing the specific vision correction you need, we’re here to help you find the eyewear that supports your quality of life.

Schedule an appointment today.

Our Approach to Frames & Lenses

“See better, look better” isn’t just a tagline—it’s our commitment to your vision and overall well-being.

Eyewear is an investment, and we’re dedicated to providing quality service and products, including a wide selection of specialty glasses and an extensive range of frames and lenses.

Types of Lenses

Everyone’s vision is unique, requiring a personalized approach. Recognizing this, we offer an extensive selection of lenses so we can help provide the right options for you and your needs. 

Whether you need your lenses for work, school, driving, or beyond, our goal is to provide you with personalized solutions that enhance your vision and lifestyle.

Our eyes weren’t designed for the constant close-up focus demanded by digital screens. Long hours spent on computers, tablets, and smartphones can lead to digital eye strain, causing symptoms like fatigue, headaches, and blurred vision.

Anti-fatigue lenses offer a proactive solution for those experiencing digital eye strain. These single-vision lenses use a slight magnification power in the lower portion of the lens to “boost” your eyesight and help your eyes relax and refocus more comfortably on near objects, reducing the strain associated with prolonged near-vision tasks.

Digital screens emit a specific type of blue light that can disrupt your sleep cycle and may contribute to eye strain. Blue light glasses feature lenses with a special coating that filters out a portion of blue light to help reduce the discomfort associated with prolonged screen time.

If you spend a significant amount of time in front of digital screens, especially in the evenings, blue light glasses may be a worthwhile investment to promote better eye health and a more comfortable digital experience. Talk to your eye doctor about whether blue light glasses can benefit you.

Nighttime glare, changing light conditions, and increased focus can contribute to eye fatigue while driving. Driving glasses can be a valuable tool for enhancing your visual comfort and improving safety behind the wheel.

While driving glasses aren’t a replacement for a comprehensive eye exam and proper driving practices, they can be a helpful accessory for some drivers.

Sports & Safety Eyewear

Sports and safety eyewear are important for preventing eye injuries that could threaten your vision.

Sports Goggles

Nearly 30,000 sports-related eye injuries require emergency room treatment each year. Many of these injuries are preventable with proper eye protection.

Sports goggles help protect your eyes during high-impact activities. They are specifically designed to withstand powerful blows from balls, projectiles, or falls and are constructed with strong, shatterproof materials like polycarbonate to minimize the risk of eye injuries.

Workplace Safety Glasses

Workplace eye injuries are a serious concern, ranging from temporary discomfort like eye strain to permanent vision loss. These incidents can lead to missed work days and lost time. 

In the US, there are nearly 20,000 preventable workplace eye injuries every year. Safety glasses are essential personal protective equipment (PPE) in many work environments and shield your eyes from hazards like:

  • Flying objects like debris, dust, and particles that can cause scratches, punctures, or other eye injuries.
  • Chemical splashes like acids, corrosives, or other hazardous substances that can cause severe burns or damage to the eye.
  • Radiation from welding, lasers, or UV lights that can cause permanent vision loss.

Snow Goggles

Snow goggles are designed to protect your eyes and provide clear vision while engaging in winter sports. Most snow goggles can come with an anti-fog coating and comfortable padding, making them fantastic for snowboarders and skiers.

Swimming Goggles

Swimming goggles are an important piece of equipment for swimmers. They have a watertight fit and are designed to provide clear vision underwater and protect the eyes from chlorine, which may cause irritation.

Protect Your Eyes with Quality Eyewear

Protecting your eyes is critical for maintaining your vision. Book an appointment today.

Our Brands

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Essilor

The world leader in corrective lenses, Essilor, is present in more than 100 countries with a wide range of lenses to suit various lifestyle needs. Protect your eyesight with innovative lenses tailored to your prescription.

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Etnia Barcelona

Etnia Barcelona is all about expressing your unique style through vibrant, art-inspired eyewear. This independent brand from Barcelona brings color to the world of glasses with natural acetate frames and high-quality mineral lenses. They're not just about making a fashion statement, though —they're committed to vision excellence, too. Whether you're after everyday wear or something more daring, Etnia Barcelona's got you covered with a wide range of bold and eye-catching designs.

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Flexon

Technologically advanced memory metal. Designed to stay in adjustment. More durable than other materials. A lightweight, comfortable, and extensive selection of styles.

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Hoya

Hoya provides a full range of proprietary lens materials, advanced designs for virtually every sight correction requirement, and superior scratch and anti-reflection coatings using Hoya's world-renowned Substrate Matching Properties™ processes.

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Kate Spade

Kate Spade's eyewear collection features eyeglasses and sunglasses that are flirty and feminine, frames in classic styles and modern shapes with striking prints and bold color palettes. These designs will impress any fashionista.

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Lightec

A combination of lightness and technology for immediate comfort: LIGHTEC optical frames and sunglasses are made entirely from stainless steel, with an exclusive screwless flex hinge system.

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Match

The Match eyewear collections have distinctive styling meant to appeal to each individual personality of their clients. Continual innovators in the eyewear industry, Match frames are sold around the world. Their designs are purpose built for everyone; you will find elegant and luxurious styles, durable and lightweight childrens frames, and durable titanium frames for the discerning man.

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MODO

MODO is dedicated to consistently designing eyewear that blends effortless minimalism with harmonious functionality. Their creative inspiration is found in the cities MODO resides in: New York, Milano, and Stockholm. Inventive technology and colorful designs achieve a highly unique collection of beautiful frames.

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Nike

Nike’s durable, long-lasting design is ideal for everyday wear. They are built with performance in mind, offering a range of distinctive designs that are suitable for an active lifestyle.

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Oakley

Oakley invents each new product with a design philosophy called sculptural physics: the discipline of solving problems with science and wrapping them in art. Supported by an infrastructure that includes the latest tools of technology, Oakley engineers and artisans continue to expand the American company’s array of product categories.

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Ray-Ban

Ray-Ban has always been durable, comfortable, and attractive from the vintage classics to the present-day trendy American frames. From celebrities to your friends, Ray-Ban is always a favorite.

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Shamir

Our deep understanding and desire to address basic human pains and requirements is clearly reflected in our staggering selection of high-quality products and solutions.

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Ted Baker

Ted Baker eyewear (a sub-brand of Tura Inc) is a quirky brand that features mixed styles of retro influences and contemporary fare. Considered a quintessentially British brand, Ted Baker eyeglass frames emphasize clean silhouettes and iconic details.

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Transitions

Quickly adapt from indoor to outdoor lighting in seconds. Living in the moment means not having the time to switch frames when going from different locations. Designed in USA, Transitions® lenses continuously change based on lighting, so you’ll never have swap glasses or suffer from strain headaches again.

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Trivex Lenses

Trivex polycarbonate lenses blend strength, lightweight comfort, and optical clarity in one package. Beyond their resistance to scratches and impacts, these lenses boast uniform thickness across all prescription powers, ensuring a consistent look and feel. With 100 percent UV protection and sharp central and peripheral vision, Trivex lenses are particularly great for active lifestyles.

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ZEISS

ZEISS provides a broad performance spectrum in each lens category to best serve individual consumer needs.  Individualized premium ZEISS freeform lenses provide the highest degree of customization in lens design and the optimal visual experience.

Our Location

Visit Us

We are located on the northeast corner of East Mill Street and North Stafford Street. We have ample parking, including accessible parking spaces, and a wheelchair-accessible entrance at the rear of the building.

  • 300 East Mill St.
  • Plymouth, WI 53073

Our Hours

  • Monday: 8:30 AM 6:00 PM
  • Tuesday: 8:30 AM 6:00 PM
  • Wednesday: 8:30 AM 5:00 PM
  • Thursday: 8:30 AM 5:00 PM
  • Friday: 8:30 AM 4:00 PM
  • Saturday: Closed
  • Sunday: Closed

Our Brands

Discover a blend of style, comfort, and clarity with our extensive collection of eyeglass frames and lenses. Whether you’re seeking the durability and flexibility for everyday wear or the luxury and elegance for special occasions, we have you covered. Embrace quality. Enjoy clarity. Experience Advanced EyeCare & Aesthetics.

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